THIS IS WHY WE CANT HAVE NICE THINGS

Banner ads are the advertising version of toxic waste. Advertising is a form of waste in itself: people waste their attention and in some rare case money advertisers waste their money in beating each other As toxic waste is to waste, banners are to advertising. If you disagree, can you then go ahead and name … 

 

ANTI AD FRAUD COMPANIES GUIDE TO COUNTERING FACEPALM

TL;DR What we have in ad fraud research, is companies that are not equipped or incentivized to invest in to serious research, and media that does not know what to believe and what to disregard. Once a company grows to a certain size, it becomes almost impossible for it to keep innovating. WHAT IS RESEARCH? … 

 

Internet on Ad Fraud – Prelude

TL;DR  We conducted a scan of 50,000 websites, where we picked the sites based on how much ad inventory the site is making available in ad exchanges. I feel confident to conclude that both the quality of ad inventory, and the sites that make the inventory available are far greater problems than the ad industry, law … 

 

DARK  SIDE OF GOOGLE

TL;DR Google is the biggest company in the world and makes 90% of its money from online ads. Google’s ad revenues are based on commissions it receives from ad buys on its system. When an advertiser buys an ad impression from some site through Google, the publisher takes a cut and Google keeps the rest. …