What is Ad Fraud?

The Definition of Ad Fraud

To understand ad fraud at a fundamental level, read the landmark ad fraud guide authored by Botlab and published by the World Federation of Advertisers.

To learn more about ad fraud you can read the ad fraud research blog  or the Wikipedia article on the topic that describes ad fraud as the “theory and practice of fraudulently representing online advertisement impressions, clicks, conversion or data events in order to generate revenue.”